13 Best Google Analytics Alternatives
While Google Analytics is the most famous and broadly used analytics device, it’s no longer always the great choice for each website and situation.
There are many legitimate reasons to are searching for out options to Google Analytics, which includes:
Its restricted statistics reporting and use of facts sampling
Concerns over privacy and related legal guidelines
Its particularly technical setup and interface
Frustrations over the transition from Universal Analytics to Google Analytics four (including the potential lack of ancient records)
Its relative lack of behavioral insights
Whether you have got troubles with any of the above or something one of a kind altogether, an alternative analytics tool can be just what you need.
We’ve researched the advertising analytics answers available on the market and compiled the great Google Analytics alternatives inside the listing underneath.
Semrush is a super opportunity to Google Analytics because it is able to do more than music visitors and advertising and marketing analytics on your web page—it can track your competition’ overall performance, too.
Analytics in semrush
With Semrush, you can song extra than simply your internet site visitors, consumer engagement metrics, and content overall performance. You also can use the platform to research your competitors’ trends and key phrases and compare them together with your personal.
Semrush offers analytics records on visits, pages according to go to, leap rate, go to period, and tool and region information. It even has demographic breakdowns so you can know exactly who makes up your target audience.
Additionally, you could music each consumer’s traffic adventure and the opposite web sites they typically common, presenting unprecedented insights.
Track person’s site visitors adventure in semrush
Track site visitors and engagement metrics of your competitors
Reveal customers’ pursuits and logo choices
Analyze the back link profile of your website and that of your competition with the Backlink Analytics device
Unearth precious keywords and monitor your Google ratings
Access to an entire suite of SEO gear apart from marketing analytics
You can try Semrush totally free or pick any of our three paid plans, starting at $119.Ninety five per month.
For extra details about every plan, visit our pricing web page.
Clicky is a privacy-pleasant analytics tool often preferred over Google Analytics because of its ease of use and straightforward set up.
The device is known for its real-time site visitors analytics and heatmap tracking, which permits you to visualize the consumer’s journey to your web page.
Internet site analytics in Clicky
Outside of its exceptionally regarded heatmap tracking, Clicky is a quantitative analytics tool, offering most of the same metrics as Google Analytics and different options in this list.
Despite its early 2000s-searching website, Clicky is one of the exceptional Google Analytics options.
Clicky is one of the satisfactory GA options
Clicky gives a restricted free plan and a 21-day loose trial of the premium provider. It additionally offers 4 paid options, beginning at $9.Ninety nine consistent with month.
Matomo is a privacy-centered, open-supply net analytics platform that tracks traffic, visits, and user conduct and gives reports on these analyses.
It is one of the maximum commonplace analytics equipment in this list. Over 1.4 million websites across a hundred ninety countries use it.
Analytics in Matomo
Matomo offers nearly everything Google Analytics presents, along with extra capabilities like heatmaps, consultation recordings, SEO keyword reporting, and A/B testing.
The platform prides itself on its adherence to privacy legal guidelines, together with the GDPR and the California Consumer Privacy Act (CCPA). Matomo notes that due to its inflexible compliance with these and other privacy legal guidelines, there’s no want to offer disclosures or reap consent out of your customers to use the platform.
Matomo also makes it clean for customers who want emigrate from Google Analytics. The platform lets in you to import your historical Google Analytics statistics without delay into the tool.
Import ancient GA facts in Matomo
No facts sampling. Unlike Google Analytics, Matomo tracks all consumer data to offer accurate outcomes.
Data possession. You very own one hundred% of the facts Matomo finds.
GDPR- and CCPA-compliant
Behavioral analytics, along with heatmaps and session recordings
Easily import historic information from Google Analytics
Matomo gives a loose plan with constrained features and web hosting in your own servers. Paid plans are primarily based in your month-to-month traffic, beginning at $23 month-to-month.
- Piwik PRO
Piwik PRO Analytics Suite is a robust analytics answer specializing in privacy and information safety. It gives the identical range of quantitative data as Google Analytics. And product and enterprise intelligence tools to take your analysis beyond visitors and engagement metrics.
Analytics in Piwik PRO Analytics Suite
Piwik PRO is a good deal greater intuitive and easier to apply than many different entries on this listing (along with Google Analytics). And with actual-time records tracking, simple intention tracking and user segmentation, and customizable reports, you’ll in all likelihood in no way even leave out Google Analytics.
Additionally, the dashboards and reports in Piwik PRO are very much like the ones discovered in Google Analytics. So a transition from the latter might be painless.
Because of its huge range of integrated privacy and statistics safety capabilities, Piwik PRO may be most appropriate to be used inside the government, healthcare, insurance, and finance sectors.
Piwik PRO use cases
No statistics sampling. Piwik PRO offers full facts sets with 100% accuracy.
User-friendly and familiar dashboards and reports
Compliant with the GDPR, CCPA, and HIPAA (amongst others)
Integrated business intelligence gear
Control of your information is on your hands
Piwik PRO offers a free plan that can be used forever but has limits on its wide variety of supported monthly movements (i.E., interactions along with your site, which include page views). Paid plans are customizable and decided based totally in your traffic and man or woman use case.
Piwik PRO pricing
Heap is a product-targeted virtual insights and analytics device used to research consumer behavior at scale. It assist you to recognize how and why clients engage along with your internet site. And pick out pain factors within the person journey or your conversion funnels.
Analytics in Heap
Heap offers traditional quantitative analytics, together with web page perspectives, events, and engagement metrics. Following its latest acquisition of Auryc, it now also offers virtual experience insights, such as heatmaps and session recording.
Heap additionally automates data seize, because of this event monitoring is baked into the platform and requires minimal setup.
However, Heap has a steep getting to know curve. And, as one of the most powerful analytics tools in this list, Heap also comes with a hefty fee tag.
Heap is a effective analytics device
Powerful product and behavioral analytics
Auto capture for all occasion data, allowing for the monitoring and analysis of each interaction customers have in your internet site
Advanced segmentation and reporting abilities
Heatmaps and session recordings
While Heap gives a limited unfastened option, you’ll need to talk with Heap’s income crew for a custom designed paid option, based totally on the scale of your website and the visitors you acquire.
Woopra is an analytics suite with capabilities akin to the ones of Google Analytics.
However, Woopra differs in that it emphasizes and makes a speciality of five categories of information:
This categorization allows for more applicable, contextual insights than simple data presentation.
Analytics in Woopra
Woopra strives to provide analytics and reviews that will help you recognize who your customers are and how they behave throughout the lifecycle in their relationship along with your enterprise.
In addition to its web application, Woopra also gives a computer utility that offers progressed overall performance and a better viewing revel in.
Woopra additionally offers one-click on integration with dozens of famous 0.33-party applications, which include Slack, Zendesk, Google Ads, Google Drive, WordPress, and greater.
Internet analytics dashboard Woopra
Analytics categorization permits for better insights and know-how
Track customers at every touch factor in their adventure
High-overall performance computing device purchaser
Simple integration with 1/3-birthday party tools like Zendesk, HubSpot, Google Ads, and WordPress
Woopra offers a loose plan, which has constrained features and moves allowed per month. Paid plans begin at $999 in keeping with month.
- Fathom Analytics
Fathom Analytics is an opportunity to Google Analytics that locations privateness on the coronary heart of what it does, even on the price of statistics.
Analytics in Fathom Analytics
In truth, Fathom only gives a single dashboard, which gives quantitative statistics and metrics for your website’s performance, inclusive of traffic, time on web page, bounce rate, and purpose completions.
Fathom operates on a “privateness-first” coverage. It tracks the most essential metrics and streamlines that statistics into an easily digestible record so you could make key marketing decisions quicker.
Fathom additionally claims so that it will pass ad blockers, giving you access to a greater entire set of information.
Due to its minimal records series and pared-down, streamlined dashboard, Fathom is a good alternative for smaller or up-and-coming groups.
Bypass ad blockers to get complete statistics
Privacy-ahead and compliant with the GDPR, CCPA, and the Privacy and Electronic Communications Regulations (PECR)
Small embed code that masses extremely quickly
Streamlined dashboard for immediate analysis and decision making
Fathom Analytics offers a free 30-day trial. It additionally has 3 paid plans relying in your monthly page views, beginning at $14 in step with month.
Fathom Analytics pricing
Mixpanel is a product analytics tool used to analyze how users have interaction together with your net-based totally product. It is going beyond easy visitors analytics to offer real-time statistics on traits and consumer behavior, permitting you to make facts-backed decisions for the path of your product.
Analytics in Mixpanel
Mixpanel works on the web, cell, and different clever devices to offer you a large view of consumer behavior.
This strong analytics tool permits for intuitive segmenting, A/B trying out, custom event monitoring, and person conduct insights.
Mixpanel is often used in conjunction with Google Analytics.
Mixpanel is regularly used with GA
Works for in-app purchases and microtransactions
Track person behavior
Customizable dashboard alternatives
Easy to set up and use
Robust reports and records visualizations
Mixpanel gives a confined unfastened plan and paid options, beginning at $20 per month.
- Adobe Analytics
Adobe Analytics is an enterprise-degree, cloud-based analytics platform that offers a comparable range of statistics and metrics to that of Google Analytics.
However, Adobe Analytics has greater advanced gear and reviews.
Analytics in Adobe
For instance, Adobe Analytics leverages system mastering to offer in-depth reviews on attribution and predictive modeling. The platform analyzes records on user segments and adventure conduct to version future actions and business performance.
While it’s miles a top rate analytics device, its prices reflect its capabilities. Due to its extremely high charge tag, Adobe Analytics is typically simplest for corporations with superior analytics desires and high budgets.
Beautiful facts visualizations
Business intelligence equipment and predictive modeling
Has the entirety Google Analytics offers and more
Provides deeper insights into your users and their adventure
Adobe Analytics offers 3 tiers of pricing, the charges of that are to be had at request most effective.
Adobe Analytics pricing
Plausible Analytics is an open-source, privateness-friendly opportunity to Google Analytics. It’s a good alternative for privateness-conscious internet site proprietors, in addition to those searching out a brief and simple way to take a look at website online traffic and insights.
Analytics in Plausible Analytics
Plausible is intuitive and really user-pleasant. All its reports may be observed on a unmarried web page with a simple, clean design.
Plausible also integrates with Google Search Console, permitting you to peer which search queries bring site visitors on your site.
Plausible Analytics integrates with Google Search Console
Simple, intuitive metrics all on a unmarried web page
Lightweight script that continues your web page pace rapid
Source code to be had through GitHub, so every body can review
Compliant with the GDPR, CCPA, and different privateness legal guidelines
100% information possession
Plausible Analytics offers a 30-day unlimited free trial, without a credit card required. Paid plans begin at $nine per month, depending to your site’s monthly web page views.
Plausible Analytics pricing
GoSquared Analytics is a web analytics platform used for understanding and attractive together with your customers. It positions itself as a privacy-friendly, less difficult Google Analytics opportunity.
Analytics in GoSquared
In reality, the GoSquared interface is a unmarried web page, with simplest the key internet metrics you need to reveal every day.
GoSquared prides itself on its beautiful, intuitive dashboards and reviews that cut out the puzzling, high-mastering-curve capabilities of Google Analytics.
GoSquared turned into additionally constructed as a actual-time analytics platform, allowing you to right away load and look at data and reports.
The tool includes integration alternatives with predominant 0.33-party tools like Slack, Squarespace, WordPress, and Shopify.
GoSquared Analytics integrations
Simple, intuitive interface and reviews
Real-time statistics reporting
Key metrics and reports without a studying curve
Compliant with the GDPR, CCPA, and other privateness legal guidelines
Integration with Slack, Squarespace, Shopify, WordPress, and greater
GoSquared offers a seven-day limitless loose trial. Paid plans begin at $9 a month, relying to your month-to-month web page views and the wide variety of tasks.
GoSquared Analytics pricing
Gauges is a real-time analytics device that provides internet analytics and person demographics facts. The platform is easy to use and understand and consists of all the maximum critical metrics you’d expect to look in an analytics software program suite.
Analytics in Gauges
Gauges gives you whole, up-to-the-second insights for your visitors and engagement metrics, while not having to refresh the web page.
In addition, Gauges permits for the tracking of multiple houses without delay. You can swap between web sites, subdomains, or maybe one of a kind factors in your conversion funnel.
This makes Gauges a first rate choice for organizations and agencies with more than one web sites and properties.
Gauges first-class use instances
Real-time, whole analytics
Focus on vacationer metrics
Clean and simple interface and reports
Multiple property tracking capabilities
You can try Gauges free of charge on a seven-day trial, then pick out from the three paid plans which start at $6 per month.
thirteen. Simple Analytics
Simple Analytics is a web analytics platform that became built and designed across the concept that analytics have to be simple and privateness-friendly.
Analytics in Simple Anlaytics
The platform gives a unmarried, smooth dashboard that is clean to navigate and understand. It offers all the maximum important metrics for on line organizations, which include page views, time on web page, top pages, and some demographics records, which includes browser and location.
While it doesn’t offer the sheer amount of data that Google Analytics affords, Simple Analytics is a first-rate choice for smaller groups looking for a easy, privateness-pleasant analytics answer.
Additionally, you could import your ancient statistics from Google Analytics. That manner, you gained’t have any gaps for your records.
Import historic information from GA
No facts overload — most effective the maximum vital records and metrics
Simple design and smooth to use
Compliant with the GDPR and other privateness laws
Import Google Analytics historical facts
Simple offers a 14-day unfastened trial for its starter and commercial enterprise plans. Paid plans begin at $9 a month.
Simple Analytics pricing
Choose the Google Analytics Alternative That’s Right for You
Whatever your purpose for searching for an alternative to Google Analytics, you have several options.
The most important issue is to locate an analytics tool that suits your precise desires and budget.
And if you want an answer that offers internet analytics for now not only your business overall performance, however your competition’ overall performance, appearance no further than Semrush.