Competitor Backlink Analysis: Decoding the Powerful Strategy

Competitor Backlink Analysis: Decoding the Powerful Strategy

Competitor Backlink Analysis: Decoding the Powerful Strategy

Competitor back-link analysis is a crucial a part of off-page SEO.

The reason?

It’s crucial to recognise how and why your competition are ranking better than you for your goal keywords.

And backlinks shape a critical a part of the ranking elements.

Without them, even the quality content can’t help you rank.

Through competitor one way link evaluation, you may deep dive into your competitors’ linking techniques and determine the motives in the back of their rankings.

But that’s no longer all.

Using this strategy, you can also discover backlinking possibilities.

After all, if a website is linking on your competition, it’s in all likelihood going to be glad linking to you as nicely.

So, how will you discover such web sites by doing competitor backlink evaluation?

Let’s discover.

Competitor Backlink Analysis: Decoding the Powerful Strategy
Table of Contents

1 Finding Your Competitors
1.1 1. Domain-Level Competitors
1.2 2. Page-Level Competitors
2 How to Do Competitor Backlink Analysis
2.1 1. Analyze Competitor’s Home Page
2.2 2. Discover Backlinks Linking to Individual Pages
2.Three 3. Find Sites Linking to Multiple Competitors
2.Four 4. Discover Competitor Guest Posts
2.4.1 1. Manual Search
2.4.2 2. Leverage Tools
3 FAQs
four Final Thoughts
Finding Your Competitors
Now, earlier than you get started out with competitor back-link analysis, it’s critical to understand who your competition are in the first place.

Without locating the proper set of competitors, you’ll possibly grow to be with defective consequences from the competitor back-link evaluation.

And earlier than you start locating competitors, it’s equally essential to apprehend the special types of competitors.

  1. Domain-Level Competitors
    These are the ones competition who compete along with your website as a whole inside the SERPs. This essentially manner that they’re directly competing with you for maximum of the key phrases that you’re focused on.

To find those competition, you could leverage the Domain Overview device supplied through Semrush. Alternatively, you may use the Site Explorer device provided via Ahrefs.

We’ll be the use of Semrush for this.

All you need to do is look for your area. On doing so, you’ll find a web page with hundreds of facts. Here, you’ve were given to scroll right down to discover the “Main Organic Competitors”.

Image thru Semrush
These are the essential area-stage competitors of your website. You can click on “View information” to look the complete listing.

Image thru Semrush
However, one element that you ought to bear in thoughts whilst looking at domain-level competitors is that they will not necessarily be your actual-global competitors. Instead, they could just be competing on many keywords that you’re focused on too.

But in the event that they’re from a comparable area of interest, you must keep in mind them as the web sites they get back links from is probably perfect for you too.

  1. Page-Level Competitors
    These are the ones competitors that aren’t competing on a whole lot of keywords. However, they’re still competing with you for positive keywords associated with a selected page.

To locate those competitors, you may use the Keyword Overview tool in Semrush. All you need to do is enter the primary key-word that you’re focused on and scroll down to find the SERP assessment.

You can then scroll thru it to discover competition who’ve created content material just like yours. These are your page-degree competition.

Image through Semrush
Once you’ve found each those types of competition, you should create separate lists for every. Your intention need to be to conduct competitor one-way link analysis for each of those kinds of competitors to discover capability link-constructing possibilities.

And on that note, permit’s test how you may pass about doing competitor oneway link evaluation.

How to Do Competitor Backlink Analysis
Here’s a detailed, step-through-step manual to help you do competitor one way link evaluation to perfection.

  1. Analyze Competitor’s Home Page
    The first and easiest step in competitor back link evaluation is that of analyzing the house web page of your competitors to look the links pointing to it.

But why should you start with the house page?

The cause is easy — loads of human beings generally tend to link to the house web page of a internet site

You ought to use the Backlink Analytics device on Semrush for this evaluation. Start by means of choosing a competitor out of your listing of competition and input the URL of their home web page.

On doing so, you’ll get a listing of domain names pointing to that URL. These are all likely web sites that might be linking for your website as properly however aren’t.

Image thru Semrush
Alternatively, you may head to the Site Explorer on Ahrefs. Here, you could test the “Backlinks” and “Referring Domains” sections.

When you navigate to the “Backlinks” segment, you’ll be able to see all of the pages which can be linking on your competitor’s internet site. These are all potential web sites you may method with your content as properly.

Image thru Ahrefs
Similarly, you can head to the “Referring Domains” page. Here, Ahrefs will convey up a listing of all the referring domains to the competitor’s internet site. This can help you understand your competitor’s backlink strategy higher.

Image via Ahrefs
Now, it doesn’t virtually end here.

Once you’ve determined all of the web sites which are linking to the house web page, you furthermore mght want to discover why they’re linking to that particular page.

And why must you do that?

It’s due to the fact this holds the key to finding out how you may get those websites to hyperlink to yours as nicely.

There’s no clean manner to try this.

You’d need to personally open each backlink and behavior an analysis to peer wherein and how the website has linked in your competitor.

It’s based totally in this evaluation that you can then make the subsequent flow of drawing close the website to get a back link. To learn more about backlinking, you may even check out our checklist.

  1. Discover Backlinks Linking to Individual Pages
    While you’ve analyzed the home page of your competition, it’s additionally important to take a look at the alternative pages of their website.

This is wherein the list of your page-degree competitors can are available very available. You can use the Backlink Analytics tool to discover all those pages that are linking to these page-degree competitors.

For example, let’s check the 2d ranked publish within the SERPs by way of Moz as proven inside the screenshot above.

You can enter the URL inside the Backlink Analytics device after which analyze it. On the web page that appears, click on on “Backlinks” to see all the ones pages that are linking to this web page.

Image thru Semrush
Just as within the case of studying the home page, you may test each of these pages to peer how they’ve connected lower back on your competition. Based on that, you could define your backlinking approach to get oneway links from those websites.

Image via Semrush
What’s greater?

By seeing the inbound link profile of your competition, you’ll also get an idea of what you may need to do to outrank them for the ones unique keywords.

Wondering the way to get your backlinking right? Check out our exact search engine marketing tick list.

There’s greater…
Now it’s time to discover the alternative 102 steps with a purpose to get more natural visitors flowing to your website. Get the SEO Checklist here.

Want to get a sneak peek of what it looks as if?
Enter your e-mail and get a unfastened demo version of the SEO Checklist.

[email protected]

  1. Find Sites Linking to Multiple Competitors
    So, you’ve found web sites that have connected in your competition’ domestic pages or specific pages.

But that’s not the whole thing. You need to take your evaluation similarly.

In truth, there’s yet every other way of locating web sites that you may method for link building. And this could be performed via figuring out the ones web sites which are linking to not one, but a couple of competitors.

And how does this assist you?

The cause at the back of this is simple — if the ones web sites are linking in your competition, then it’s very probable that they could additionally link on your website.

So, how will you find those web sites that are linking to multiple competitors of yours?

For this, you’d should use the Link Intersect device provided by way of Ahrefs or the Backlink Gap device on Semrush.

In the Backlink Gap tool, you may enter as much as 5 competitors and test the web sites which are linking to them.

Image via Semrush
This will carry up a list of numerous websites. You’ll be able to filter out this listing based totally on the subsequent parameters:

Image through Semrush
Best: These are the domain names that don’t point to you but do point for your competitors.

Weak: These are the ones domain names that factor to your competition extra than you.

Strong: These are domain names that point to your area but now not those of your competition.

Shared: These are domain names that point to each area, which include yours.

Unique: These are domain names that only point to a unmarried domain among competitors.

All: All potential domains

In this competitor inbound link analysis, you want to opt for “Best” to see all of the hyperlink-constructing opportunities as those are the ones websites that are linking for your competitors but no longer you.

Image via Semrush
These are the websites that you want to technique to construct back links. You’d, of course, have to research those websites properly before approaching them for oneway links.

Alternatively, you can leverage our Link Chest to locate back-link possibilities with no trouble.

Do you want masses of smooth-to-get oneway links?
The Link Chest is a set of splendid, easy-to-win backlink opportunities. It’s the smart way to kickstart your search engine optimization challenge and improve the rank of your website in Google.


Jerome Berman patron
“This is this kind of easy concept however thoroughly executed. I’ve been powering through this massive listing of backlinks for a few hours and have already got masses pointing to my web page. Link Chest is an vital tool for early stage hyperlink constructing.”


  1. Discover Competitor Guest Posts
    Yet any other manner of going about competitor backlink evaluation is by means of locating the ones web sites wherein your competitors have written guest posts.

And how does this help?

When you write a guest publish on another internet site, you’d probably be getting a hyperlink again for your website from that submit.

So, if a website is open to having your competition visitor blog on it, then it’s probably that they’d be open to you visitor posting on it too.

But how do you locate web sites your competition have written guest posts on?

Here are some methods of going about it.

  1. Manual Search
    This is the only method you can undertake to locate guest posts written by your competitors.

You can begin via locating the writer call below which your competitors regularly write guest posts. This is vital to find out all of the posts written by means of them on other websites.

Once you’ve determined the author name, you may head to Google and use the under search operators:

“Author name” + “visitor submit”
“Author call” + “visitor post” -web page:competitor.Com
“Author name” + inurl:creator
For instance, be aware how trying to find “tim soulo” + “visitor publish” brings up a listing of guest posts written through him on behalf of Ahrefs.

Image via Google
Using those operators for each creator will assist you get a listing of web sites on which your competition have written guest posts.

You can then method each of these web sites and pitch your guest publish ideas.

  1. Leverage Tools
    The different manner of finding posts written through a selected competitor is by leveraging gear. You can use Ahrefs Content Explorer for this cause.

This inbound link evaluation tool scouts all the posts and then you can filter out them primarily based on the author name to locate the ones which might be written via your competitors.

All you need to do is use a easy query inside the shape of “creator:writer name”.

On doing so, Ahrefs will convey up a list of all the posts that have been posted below this name and you may even see quite a few information related to the ones posts.

This records includes:

Domain Rating
Social Shares
Organic Traffic
Referring Domains
Word Count
Publishing Date
You can then conduct an analysis of this information and determine if you’d like to pitch your guest publish thoughts to the ones websites.

Image through Ahrefs
Alternatively, you may use the Topic Research tool furnished by using Semrush for this purpose. You can look for the writer’s call within the tool and this may bring up a listing of posts and web sites wherein the writer has been mentioned.

Image through Semrush
Finding it tough to find out websites for backlinking? Check out our Link Chest that comes with over 1400 smooth-to-get back links.


  1. How do you analyze oneway links?

Here’s how you may behavior an evaluation of one-way links:

Find the internet site for that you need to conduct back link evaluation
Choose a inbound link audit device like Semrush or Ahrefs
Enter the goal URL
Analyze the information associated with the backlinks

  1. How do you analyze search engine marketing competitors?

Here are the methods thru which you could behavior competitor evaluation:

Check their keyword ratings
Conduct competitor one way link evaluation
Take a take a look at their paid ad campaigns
Analyze their emblem mentions
Find their web page loading speed

  1. What is oneway link analytics?

Backlink analytics is the process via that you examine a selected website’s inbound links to understand its overall performance and hyperlink sources. Typically, oneway link analysis is carried out to determine out wherein you stand. Similarly, competitor back-link analysis is finished to get a snapshot of your competition’ hyperlink-building strategy and locate new linking opportunities.

Four. How do I find my competitor’s inbound links?

Here are some ways through which you could find your competition’ oneway links:

Select a competitor audit tool
Analyze their home page
Analyze competing posts
Find web sites linking to a couple of competitors
Discover competitor visitor posts
five. What are the styles of competitors?

There are two essential styles of competition in relation to competitor backlink analysis:

Domain-stage competitors
Page-degree competition
Final Thoughts
Competitor one-way link evaluation is an vital search engine marketing strategy that manufacturers need to leverage to find out wherein they stand in assessment to competitors.

It’s also extremely beneficial in finding new linking opportunities, which, in turn, can assist in boosting your website’s search engine marketing.

So, start by using locating your competitors and reading their back-links nowadays. And if this technique isn’t enough for you, check out our search engine marketing Checklist to locate more inbound link-building possibilities.

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