Conduct an On-Page SEO Audit for Your Site in 7 Easy Steps

Conduct an On-Page SEO Audit for Your Site in 7 Easy Steps

Conduct an On-Page search engine optimization Audit for Your Site in 7 Easy Steps

Conduct an On-Page SEO Audit for Your Site in 7 Easy Steps

Every SEO professional out there conducts everyday on-page search engine optimization audits.

But why?

What’s the hype around those on-web page search engine optimization audits? And why need to you behavior them often too?

In this submit, you will understand the importance of on-web page SEO and why it is critical to behavior a ordinary audit to hold your internet site up to date.

We’ll also delve into the particular procedure that you can use to behavior an audit on your website.

Curious to learn greater about a way to conduct an on-page search engine optimization audit?

Keep studying.

How to behavior an On-Page SEO Audit on your website in 7 clean steps
Table of Contents

1 What is On-Page search engine marketing?
2 Why is On-Page search engine marketing Audit and Why Do You Need to Do It?
2.1 Increase Organic Traffic
2.2 Improve SERP Rankings
2.3 Avoid Google Penalties
2.4 Fix Site Performance Issues
2.Five Keep Up with Algorithm Changes
three Tools You Will Need for Your SEO Audit
3.1 Google Search Console
three.2 Semrush or Ahrefs Site Audit Tool
three.Three Google PageSpeed Insights Tool
3.Four Google Analytics
three.5 Screaming Frog
4 Major On-Page Elements for Audit
4.1 1. Title Tag
four.2 2. Meta Description
4.3 3. Header Tags
four.Four four. Website Copy
4.Five five. Website Structure
4.6 6. URL Structure
4.7 7. Images & Videos
four.Eight 8. Contact Information
four.Nine 9. Website Design
5 7 Steps to Perform an On-Page search engine marketing Audit for Your Website
5.1 1. Ensure That There is Only One Crawlable Version of Your Site
five.2 2. Crawl Your Website
5.Three three. Perform a Thorough Content Audit
5.4 four. Optimize Your Internal Linking Structure
5.5 five. Check Your Site’s Mobile-Friendliness
5.6 6. Conduct a Page Speed Test
five.7 7. Make HTML Improvements
five.7.1 Title Tags
5.7.2 Meta Descriptions
five.7.3 Headings
5.7.Four Alternative Text
6 FAQs
7 Conclusion
What is On-Page SEO?
On-web page search engine marketing is one of the key elements of search engine marketing that pertains to making modifications on a internet site to enhance its ratings. This includes changes to a website’s content, HTML code, design, and extra.

Some of the on-page search engine marketing factors like keyword optimization are also many of the top Google ranking factors.

But why do you need to conduct an on-page search engine optimization audit?

Find out inside the next phase.

Why is On-Page SEO Audit and Why Do You Need to Do It?
Simply positioned, an on-page SEO audit is a procedure of checking whether all of the on-web page search engine optimization factors to your website are optimized. It includes identifying issues that may be inflicting terrible scores or may want to cause Google penalties.

Another crucial factor of an on-page search engine optimization audit is to find out issues due to which engines like google might not be capable of crawl and index your web site well. If you know the way engines like google paintings, you’ll understand that the easier it’s miles for them to crawl your internet site, the higher it is for you.

Still no longer satisfied approximately the importance of an on-web page search engine marketing audit?

Let’s speak some motives why you ought to behavior a regular audit and the way it may assist your website.

Increase Organic Traffic
On-web page search engine marketing is important for bringing natural seek site visitors for your internet site. When you have got your on-web page search engine marketing on factor, your pages rank for the right keywords and also you get a steady float of visitors.

However, if your on-page SEO is off, then the reverse can also manifest.

By conducting regular on-web page audits you could discover and fasten troubles before they cause a large drop in ratings or organic visitors. As a end result, normal audits can surely assist you growth your natural visitors.

Improve SERP Rankings
When acting an on-web page audit you make sure that your internet content material and meta tags are optimized for key phrases. These are of the maximum vital factors that affect SERP rankings.

When you behavior frequent audits and ensure that each one on-page search engine marketing factors, which includes key-word optimization, are on factor, then you definitely actively attempt to enhance your SERP ratings.

Avoid Google Penalties
Here are some on-page search engine marketing issues which could motive a Google penalty:

Duplicate content material
Internal 404 mistakes
Keyword stuffing
Hidden content
Slow website online velocity
Structured statistics troubles
And more!
A well timed on-web page search engine marketing audit can help you perceive and fix these issues, thus avoiding Google consequences.

Fix Site Performance Issues
Your web page may be underperforming because of:

A sluggish server
Poorly written code
Slow web page velocity
Weak HTML tags
And extra!
An search engine optimization audit allow you to discover and clear up these problems to improve your average website online performance and consumer enjoy.

Keep Up with Algorithm Changes
Google keeps updating its set of rules often and frequently. So, some thing that became taken into consideration important for search engine marketing may additionally become outdated and some thing ought to right away come to be more critical.

Even the Google ranking factors maintain changing over time. For instance, cell-friendliness is now more vital than it become ever earlier than.

So, if you suppose you know the way the Google set of rules works, then assume again.

You want to preserve up to date with the present day set of rules modifications and regulate your on-web site search engine marketing factors in accordance with the modern-day updates. That’s why undertaking normal SEO audits assist you to live on top of your search engine optimization sport.

Tools You Will Need for Your search engine optimization Audit
Here are a number of the tools that you will need to behavior an on-page search engine optimization audit of your website. The greater of those gear you use the more thorough your audit could be.

Google Search Console
This unfastened tool by means of Google offers you with tons of useful reviews and metrics that you’ll want to identify and attach website online troubles.

Semrush or Ahrefs Site Audit Tool
This is the main device that you’ll use to conduct a website audit as it basically audits all factors of search engine marketing for a website. You can use any web site audit device, but Semrush and Ahrefs offer two of the satisfactory gear.

Google PageSpeed Insights Tool
You will need this tool to test and enhance your page velocity.

Google Analytics
This is the first-rate loose web analytics device that you may use to advantage insights into your web page’s overall performance, identify troubles, and many others.

Screaming Frog
This is a device that you can use to crawl your internet site similar to a search engine might and discover technical troubles that want to be fixed. You don’t necessarily want this tool, specially if you are using a paid web page audit device, however it is splendid for a unfastened web page move slowly if you don’t want to put money into a premium web page audit tool.

Major On-Page Elements for Audit
Before you begin undertaking an on-web page search engine optimization audit, it’s essential to understand which elements need to be audited inside the first area.

This is because the complete on-page search engine optimization audit manner will rely upon these very factors of your website.

So, let’s check them.

  1. Title Tag
    The name tag of a web page tells the search engines like google and yahoo what the page is all approximately. This, in flip, makes it one of the most crucial on-page search engine marketing elements.

It’s therefore critical to get it proper with the aid of consisting of your goal keyword and making it catchy, amongst other things.

  1. Meta Description
    The meta description is yet any other element of the websites that shows up within the seek outcomes along with the title tag.

Image through Google
You want to therefore make it compelling sufficient for your target audience. The idea is to nudge them to click for your link to power visitors to your website.

  1. Header Tags
    Like title tags, header tags also are important on-page elements on your search engine marketing. These contain all of the visible headings at the page, i.E, h1, h2, h3, and so on.

Getting these headings proper is essential as they could make or wreck the shape and waft of your pages. It’s additionally vital to encompass key phrases in these header tags in a natural manner.

Four. Website Copy
Your internet site content material is perhaps the maximum crucial on-web page element that needs to be optimized.

The reason?

Content fine can make or destroy the enjoy of your internet site traffic. Poor or thin content will in no way give visitors the solutions to their questions.

On the alternative hand, true content may want to assist you come to be an authoritative records source for them.

  1. Website Structure
    Your whole internet site desires to be established in a manner that navigating thru it turns into easy for site visitors. In addition, it’s crucial to have pages committed to every key-word or topic in order that the serps understand their context properly.

That’s why it’s important to devise out your internet site structure and make certain that no two pages are targeting the equal set of key phrases too.

  1. URL Structure
    The way you create and body your URLs is vital too. URLs are important on-web page elements because they provide a glimpse of what’s in save on the page.

That’s why it’s important to keep them as descriptive as possible even as preserving them brief. You may also incorporate keywords into them.

For example, observe how we’ve stored this URL easy and integrated the keyword into it too.

Image through SEO Buddy

  1. Images & Videos
    Images and films also are important on-page factors that want to be optimized well for enhancing your search engine marketing.

While search engines can’t without delay move slowly pics and videos, you may simplify this technique for them by using including the right set of alt tags for snap shots. Similarly, you can add relevant descriptions to movies.

Eight. Contact Information
NAP (Name, Address, Phone) records of your website is specially critical in case you want to reinforce your neighborhood search engine marketing. And because it seems in your internet site, it’s an critical on-web page parameter too.

This is because it’s this facts which could assist possibilities attain your brand. It’s for that reason critical that this records is both accurate and constant across your website. You can begin through placing this records in your website’s footer.

Nine. Website Design
Yet some other critical parameter that desires to be taken into account for the duration of on-page SEO audits is the web site design.

Your internet site needs to offer an awesome person revel in to site visitors. And for that reason, it ought to be cell-friendly, load quick, and provide ease of navigation. It also shouldn’t have any damaged links or usability issues.

That stated, let’s now take a look at the stairs you want to take to perform an on-web page search engine marketing audit to your internet site.

7 Steps to Perform an On-Page SEO Audit for Your Website
Before we talk the seven-step system for engaging in an audit, there are some matters that you ought to recognize.

First, there are numerous methods to conduct an search engine marketing audit and you could pick how thorough or brief you want it to be. You can select to comply with thru all the steps or skip some.

Second, you don’t necessarily need all of the gear noted on this post and may use options as nicely. In fact, if you may do guide spot tests as opposed to doing an intensive audit the usage of so many tools.

Basically, it’s as much as you to determine how an awful lot time, attempt, and cash you need to make investments within the technique. We suggest that you follow the exact manner mentioned below to get the satisfactory consequences.

Now that we’ve that cleared, let’s get to the actual process of undertaking an on-web page search engine marketing audit.

  1. Ensure That There is Only One Crawlable Version of Your Site
    This is step one on this system for undertaking an on-web page SEO audit. Simply do a Google look for your website and make certain that there aren’t a couple of versions of it.

Why would a domain have multiple variations?

Sometimes, a site can also have HTTP and HTTPS versions or www and non-www variations existing on the same time. One site, for example, may want to have the subsequent variations:

This is not top for search engine optimization as engines like google could no longer recognise which version to don’t forget for indexing and ranking. As a end result, all the variations may also end up being discarded as reproduction or plagiarized pages.

What’s the solution?

Use canonicalization to inform search engines about which model they should do not forget because the primary one. You truely want to feature a rel=”canonical” tag to the URL of your number one web page.

This is an instance of the way it’d seem:

Also, to avoid HTTP and HTTPS mistakes, set up 301 redirects from antique HTTP URLs to the new HTTPS URLs.

  1. Crawl Your Website
    The subsequent step for your on-web page search engine marketing audit is to conduct a site crawl to get insights into how engines like google see your website online and pick out errors.

You can use a device like Screaming Frog to crawl your internet site. Simply input your website URL within the search bar and click on on “Start”.

The tool will automatically begin crawling your website online and show the consequences.

Go through the various metrics in the review tab to audit the subsequent:

Indexable and non-indexable URLs
HTTP as opposed to HTTPS URLs
Redirects and 404 mistakes
URLs blocked by means of robots.Txt, meta robots or X-Robots-Tag
Structured information mistakes
And extra!
Use our whole search engine optimization tick list to ensure that you audit and connect all important elements of on-site search engine marketing when you move slowly your internet site.

You also can analyze your internet site’s HTML and content material the use of this tool, however greater on that in the following sections.

  1. Perform a Thorough Content Audit
    This is one of the most critical aspects of an on-web page SEO audit and must be undertaken with utmost care.

You can begin your content audit via checking the Screaming Frog’s “content” tab to find the subsequent errors:

Duplicate content material
Low content material pages
Spelling errors
Grammar mistakes
However, the most crucial factor of an on-web page search engine marketing audit is key-word optimization. Your internet site content material ought to ideally rank for all of your major goal keywords.

How are you able to audit your internet site content for key phrases?

Use a tool like Semrush’s On-Page search engine optimization Checker to discover content optimization thoughts in your website.

Some examples of content material ideas consist of:

Adding the target key-word in the headings, meta tags, etc.
Enriching the page content through the usage of LSI keywords
Suggestions on perfect content length
Assessment of and ideas for improving readability
Suggestions for including video content material or pics
Warning for key-word stuffing or over-optimization
Keyword cannibalization errors
And more!
The preferred concept for creating search engine optimization-friendly net content material is to preserve an awesome key-word density and ensure that your target key-word is positioned in:

Title tags
Meta descriptions
Headings and subheadings
First 2-three traces on the web page
Throughout the content material
If you try this for all of your internet content, you may be suitable at the content the front of on-web page search engine marketing.

Four. Optimize Your Internal Linking Structure
There’s one extra factor of on-web page search engine optimization which you should audit when checking your web content material and that’s inner linking.

For this, you may use Semrush’s “Site Audit” tool. Go to the troubles tab of the file and discover damaged hyperlinks.

You may also find methods to fix the ones broken links making things plenty easier for you. Just click on on the error and locate the entire list of damaged hyperlinks which you want to repair. You can check every manually and update it with the suitable hyperlink.

Next, visit the Statistics tab and check the incoming internal links. If the share is simply too low, meaning which you are missing an opportunity to feature greater inner hyperlinks.

If you have got very few inner hyperlinks, then this is one a part of the on-page SEO audit as a way to make the effort. You want to manually check all your vital pages and upload greater inner hyperlinks.

As a rule of thumb, deal with inner linking at the time of content creation to keep away from this time-taking process later. The quality way to do that is with the aid of the usage of subject matter clusters with more than one articles on distinctive sub-subjects or subjects within a huge topic.

Here’s a visual illustration of a regular inner linking structure for an SEO-pleasant internet site.

  1. Check Your Site’s Mobile-Friendliness
    This is every other critical step inside the on-page search engine optimization audit for any internet site. With the wide variety of mobile searches increasing every 12 months, you can not have enough money to lose cell site visitors.

Moreover, cellular-friendliness is likewise one of the crucial Google ranking elements.

Therefore, you want to have a cell-responsive internet site that renders well and masses speedy on all cellular devices.

You can use Google Search Console’s Mobile-Friendly Test to find out whether or not your website is cellular-friendly or not. Simply upload your website URL within the search bar and press enter.

This, however, audits the cellular-friendliness of a single web page. To audit your entire website, you need to visit the Google Search Console and check the “Mobile Usability Report”.

This will provide you with precise information approximately the cell friendliness of your internet site, which include a list of pages that are valid or have an error.

The distinct kinds of errors encompass:

Incompatible plugins
Viewport not set
Content width more than screen size
Small or hard-to-read font
Clickable elements close to every different
For each web page that indicates an mistakes, you need to find the sort of mistakes and fasten it. Once you are done, you could conduct the test once more to see if the trouble is resolved or not.

  1. Conduct a Page Speed Test
    Site velocity is some other one of the crucial Google rating elements and an crucial step on your on-page search engine optimization audit procedure. High website online velocity ensures an excellent user experience and avoids loss of traffic because of lengthy loading instances.

According to Google, longer web page load instances can bring about significant lack of traffic and higher leap rates.

So, check your website online’s speed while performing an on-web page SEO audit and make certain that no page takes extra than 1 2nd to load.

You can start your audit by the usage of Semrush’s website online audit tool. Check the “Site Performance” file beneath the “Overview” tab to find page load facts.

If your average page load pace is over 1 second, then you’ll discover the sluggish pages below the “Slow web page (HTML) load pace” segment below “Errors”.

Optimize the sluggish-loading pages the use of the following strategies:

Reduce the size of visible elements on the web page
Use a content transport network (CDN)
Defer offscreen pics
Improve server reaction times
Minimize your HTML code
Use caching
Follow these techniques to enhance the loading speed of slow pages and make your site more person-pleasant.

  1. Make HTML Improvements
    This a part of the system aims at optimizing your website’s meta tags and alternative textual content are optimized.

Let’s discuss every in extra element.

Title Tags
This is the page title that appears in seek engine effects pages and is regularly the first element that a person sees. It helps a consumer determine whether or not the web page is applicable to them or no longer.

But, that’s now not all.

Title tags are also essential for search engines like google to apprehend, index, and rank your pages. Therefore it’s far important to make certain that every one your name tags are particular and have your number one key phrases.

You can seek Google for any key-word and you may note that the top consequences usually have the primary key-word. Here’s an instance:

Image through Google
Clearly, key phrases in title tags are crucial for scores and this is why you must optimize your name tags in the course of an on-web page search engine optimization audit.

Make certain that:

Each name tag to your website is unique
Each tag has the number one key-word, preferably toward the beginning
The duration of every identify tag is between 50 and 60 characters
Once you have checked that, you may then move to the following step.

Meta Descriptions
Similar to identify tags, meta descriptions also are visible in the seek consequences and are critical for both users and engines like google.

Meta descriptions should have:

The number one keyword in the direction of the start
A clean and concise description of the web page or content material
A period of a hundred and fifty to one hundred sixty characters
A precise and compelling name to motion
Also, make sure that each meta description is particular and tasty.

For the identical key-word, “search engine marketing Checklist”, right here’s our search result, with a brief and precise meta description optimized with the number one keyword.

Image through Google
Similarly, you need to feature your number one keyword to create search engine marketing-pleasant URLs as nicely.

Add clear and wonderful HTML headings on your page, to shape your content well and provide greater data to serps approximately your content material.

You should make sure that your content material:

Is properly-based with H1, H2, H3, and H4 headings and subheadings
Has headings that have the number one keyword
Has handiest one H1 heading this is specific
Check out this desk of contents from one of our blog posts to look how we’ve got structured the content into several headings and subheadings.

Image via search engine optimization Buddy
Alternative Text
One element that many humans frequently overlook when engaging in an audit is to test the opportunity text for pix on their internet site. Make positive that you don’t make this mistake.

Alternative text for pictures facilitates search engines like google apprehend the image content material to your internet site. That is why it’s miles critical to feature relevant keywords and offer a precise description of an photograph thru its alt text.

Here’s what you need to do:

Check that each one pix to your internet site have alt attributes
Make sure that the textual content isn’t always longer than a hundred and fifty characters
Check and optimize your alt textual content and whole your on-page SEO audit.

There’s extra…
Now it’s time to find out the opposite 102 steps that will get more organic visitors flowing on your website. Get the search engine optimization Checklist right here.

Want to get a sneak peek of what it looks as if?
Enter your e mail and get a loose demo model of the search engine marketing Checklist.

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  1. What is an on-page SEO audit?

An on-page search engine optimization audit involves checking all of the crucial search engine marketing elements on your website to locate and fasten errors that may be causing negative ratings or maybe consequences.

  1. How do you do an on-web page search engine optimization audit?

You can behavior an on-page search engine marketing audit with the aid of appearing seven smooth steps:

  1. Ensure that there is most effective one crawlable version of your website
  2. Crawl your website

three. Perform a thorough content audit

  1. Optimize your internal linking structure
  2. Check your website’s mobile-friendliness
  3. Conduct a page speed take a look at
  4. Make HTML improvements

You will want various website online audit equipment and different SEO gear to carry out an on-web page search engine optimization audit. Some critical equipment include:

Google Search Console
Semrush or Ahrefs site audit device
Google PageSpeed Insights device
Google Analytics or any net analytics tool
three. Why is on-page SEO vital in 2021?

On-page search engine optimization is one of the three pillars of search engine marketing and cannot be neglected in case you want to rank nicely in SERPs (engines like google consequences pages).

Many of the on-page search engine optimization factors are the various top Google ranking factors. So, on-page search engine optimization is important for any website that desires to rank excessive on SERP and get lots of organic site visitors.

Four. What is an on-page search engine marketing checklist?

An on-web page search engine marketing tick list covers all crucial factors that you want to test and connect to ensure most appropriate site performance.

Here is a short checklist on your reference:

Duplicate versions of the site
Indexable and non-indexable URLs
HTTP as opposed to HTTPS URLs
Redirects and 404 errors
Blocked URLs
Structured information mistakes
Duplicate content material
Low content pages
Spelling mistakes
Grammar mistakes
Title tags
Meta descriptions
Header tags
Alternative textual content
Internal links
Site speed

  1. What is the maximum crucial on-web page search engine optimization element?

Search engine optimization-friendly content is perhaps the most vital on-web page SEO component as it directly contributes to more net site visitors and a better consumer enjoy.

Content is considered search engine optimization-friendly if it’s miles beneficial and relevant to the audience, and is optimized with relevant key phrases for serps. Basically, it have to be properly for both the readers and the search engines.

Conducting normal audits can help you live on top of your SEO game and preserve high SERP ratings. It enables you proactively identify problems and potential threats earlier than they do a whole lot harm.

It doesn’t just assist you keep away from any issues, however actively allows you develop your organic visitors and improve your scores.

Use the seven-step process mentioned above to conduct your audits. Also, agenda a quick audit every month and a radical audit every area to stay up to date. Need any similarly help enhance your search engine marketing? Download our whole SEO Checklist to gain access to superior recommendations and tricks.

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