The 61 Best Free SEO Tools
SEO Technical SEO SEO Basics
Here at Rank Website, we understand the price of top-stop search engine marketing equipment — we have designed and built exceptional-in-class seek tools for close to 15 years. Premium gear are highly precious in search engine optimization whilst you want higher limits, advanced functionality, saved information, or on-call assist.
But for 75 percentage of other responsibilities, a free device frequently does the trick.
There are literally hundreds of free search engine marketing equipment available, so we need to recognition on most effective the fine and maximum beneficial to feature to your toolbox. Tons of people inside the search engine marketing community helped vet the search engine marketing software on this post (see the be aware on the end). To be covered, a tool needed to meet 3 requirements. It must be:
Widely used and recommended by using the search engine optimization community
Offers above-board price + actionable facts
Actually, virtually unfastened
The equipment are labeled through SEO feature. Click on a button under to jump to that specific segment.
Analytics Crawling/Indexing Keyword Research Link Tools Local search engine marketing Mobile search engine marketing Multi-device On-page search engine marketing Research Site Speed WordPress
The Best Free SEO Tools
The fine tools to research search performance, reveal SERPs, key phrases, and competitor evaluation:
- Bing Webmaster Tools
While Google Webmaster Tools receives all of the glory, folks neglect that Bing Webmaster gives a complete suite of internet site and search analytics. Especially useful are key-word reports, keyword research, and crawling information.
Get it: Bing Webmaster
Also useful: Yandex.Webmaster
- Data Studio
If you need to merge facts from unique resources (say Search Console and Google Analytics), visualize, and share it – that is Google Data Studio’s comfort zone. For an concept of all the search engine marketing duties and dashboards that you may build without cost, test out these Google Data Studio Resources from Lee Hurst.
Get it: Data Studio
- Enhanced Google Analytics Annotations
How do you realize in case your dip in site visitors (or upward push) is associated with a Google Algorithm replace, or perhaps a first-rate vacation? This is a surprisingly-encouraged Google Chrome plugin that overlays extra information on pinnacle of your analytics, so that you can without problems send screenshots to customers showing precisely how outdoor forces impacted traffic.
Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools
- Google Analytics
The massive kahuna, and the most broadly-used net analytics package on this planet. For being free, Google Analytics is exceptionally sturdy and performs properly with different Google products, which include Optimize, Search Console, and Data Studio. Some folks have privacy worries with GA — though Google swears they don’t use this statistics for seek rankings.
Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics
- Search Console
Probably the most useful free search engine marketing device on this whole listing, it’s tough to imagine doing present day SEO with out access to the statistics interior Google’s Search Console. This is the maximum reliable location for facts on how Google crawls and ranks your site, and is one of the only places wherein you could get reliable key-word facts. Search Console limits downloads to 1000 rows, so also bookmark the unfastened Search Console Data Exporter to down load up to twenty-five,000 rows at a time.
Get it: Search Console
Helpful Add-on: Search Analytics for Sheets
- Keyword Hero
Did any individual say (not supplied)? Keyword Hero works to resolve the trouble of missing key-word statistics with masses of superior math and device learning. It’s not a perfect system, however for those suffering to suit key phrases with conversion and different on-site metrics, the information may be a precious step in the right course. Pricing is loose up to 2000 classes/month.
Get it: Keyword Hero
The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the move-to set of rules tracker each time there is a huge update, or no longer. Also beneficial are the SERP tracking capabilities showing the prominence of such features as advertisements and information panels.
Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse
Specific tools to make sure your site is crawlable and optimized.
- Beam Us Up
If you need a loose, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does provide a hundred percent free crawling with no limits. Windows best.
Get it: Beam Us Up
- Link Redirect Trace
A loose Chrome extension, lots of SEOs advocate Link Redirect Trace because the “all-in-one redirect route analyzer.” The extension reveals records about HTTP headers, rel-canonicals, robots.Txt, and fundamental link metrics from LinkResearchTools. The “Save Screenshot” feature is super beneficial too.
Get it: Link Redirect Trace
- Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty device from the best parents at Ayima that shows redirect paths and header facts for each URL you go to. Gotta admit, I’ve used this extension for years and it’s nearly “usually on” in my browser.
Get it: Redirect Path
- Screaming Frog
Aside from having one of the first-rate Twitter money owed of any SEO tool maker, Screaming Frog is the maximum famous laptop-based crawler to be had today. Many human beings do not recognise that there’s a loose version that lets in for up to 500 URLs in keeping with move slowly. While not as absolutely useful because the paid model, it is top notch for small projects and smaller web site audits.
Get it: Screaming Frog
- Screaming Frog Log File Analyzer
Most parents within the search engine optimization area are acquainted with Screaming Frog, but many do not realize that the Frog additionally offers a standalone unfastened/paid Log File Analyzer device. The unfastened model could be very sturdy, even though confined to a thousand strains.
Get it: Screaming Frog Log File Analyser
SEOlyzer is a log analysis device encouraged via Aleyda Solis in her very tremendous SEO podcast Crawling Mondays. SEOlyzer is a extraordinary log evaluation tool with a few cool functions like actual-time analysis and page categorization.
Get it: SEOlyzer
Gotta be honest, despite the fact that Xenu has been on every “loose SEO tool” list for the reason that sunrise of, no manner did I suppose it might make this one. This Windows-based totally computing device crawler has been certainly unchanged during the last 10 years. That said, a number of oldsters nevertheless love and use it for primary web page auditing, searching out damaged links, and many others. Heck, I’m leaving right here for sentimental motives. Check it out.
Get it: Xenu
Tools to find out what human beings are looking for, at the side of quantity and competition.
- Answer The Public
It’s tough no longer to like Answer The Public. The interface has an almost “Cards Against Humanity” riot vibe to it. Regardless, in case you need to generate a huge list of questions from any keyword set, that is your cross-to device.
Get it: Answer The Public
- Keyword Explorer
If you are now not acquainted with Moz’s super keyword studies tool, you have to provide it a try. 500 million keyword suggestions, all the maximum accurate extent ranges in the enterprise. You additionally get Moz’s famous Keyword Difficulty Score at the side of CTR statistics. Moz’s loose community account gives you access to ten queries a month, with every query literally supplying you with up to a thousand key-word suggestions at the side of SERP evaluation.
Get it: Keyword Explorer
- Keyword Planner
Google’s very own Keyword Planner become constructed for individuals who purchase Google advertisements, however it still delivers a ton of facts beneficial for search engine optimization keyword making plans. It uses Google’s personal records and has useful capabilities like usa filtering. Be cautious with metrics like competition (this is supposed for paid placements) and quantity — which is known to be difficult.
Get it: Keyword Planner
- Keyword Sh****r
Yes, it is known as Keyword Sh****r. It pains me to write this. That said, it says what it does and does what it says. Type in a key-word and it, um, poops out a poop-ton of keywords.
Get it: Keyword Sh****r
- Keyword Surfer
We used to propose Keywords Everywhere (nevertheless a top notch tool) but they no longer offer a unfastened version. As an opportunity, the maximum famous network-based advice—it is nonetheless loose—is Keyword Surfer. This Chrome extension offers you key-word seek volume in Google seek consequences. We’re additionally keen on WMS Everywhere, a Chrome extension that offers you seek volume, price-consistent with-click, and keyword pointers.
Get it: Keyword Surfer
Also Try: WMS Everywhere
Sometimes I make amusing of Neil Patel because he does SEO in his pajamas. I’m probable jealous because I don’t even own pajamas. Regardless, Neil took over Ubersuggest now not long ago and gave it a major average. If you haven’t tried it in some time, it now is going manner past key-word pointers and gives a whole lot of extended search engine marketing abilties along with primary hyperlink metrics and pinnacle competitor pages.
Get it: Ubersuggest
Tools to locate, compare, and procedure one way link opportunities.
- Disavow Tool
Google makes the Disavow Tool hard to locate because most website owners typically don’t want to apply it. But whilst you do, it may be useful for getting consequences eliminated and some SEOs swear by using it for preventing off negative SEO. If you select to apply this tool, be cautious and test with this guide on disavowing the proper links.
Get it: Disavow Tool
- Link Explorer
Link Explorer is arguably the biggest, highest-accuracy hyperlink index and the maximum correct DA and back-link checker within the SEO global these days, boasting 35 trillion hyperlinks. The free account get right of entry to offers you 10 queries and 50 rows of facts consistent with query each month, plus adds fundamental hyperlink metrics to the MozBar as you browse the internet.
Get it: Link Explorer
- Link Miner
Link Miner is a loose Chrome extension developed by using Jon Cooper, one of the masters of hyperlink building. Use it to fast find broken links on every web page, in addition to see simple link metrics as you seek Google. Simple, smooth, and useful.
Get it: Link Miner
Detailed is a unique type of loose hyperlink studies engine, developed by using the marketing genius Glen Allsopp (you may find him in the feedback below). Detailed focuses on what’s riding hyperlinks to a number of the maximum popular niches at the internet, without the extra fluff which can make reverse engineering fulfillment a once in a while time-eating method. Oh, he is got a killer publication too.
Get it: Detailed
- Backlink Checker
Many humans don’t recognize that Ahrefs offers a unfastened one-way link checker, but they do, and it is quite desirable. It does have quite a number boundaries compared to their full-fledged paid tool. For example, you’re constrained to 100 hyperlinks, and you can not seek by using prefix or folder, however it’s available for those brief link tests, or if you’re doing SEO on a decent finances.
Get it: Backlink Checker
Local search engine optimization
Free tools to optimize your on Google Maps and past.
- Google My Business
Basically, this is the number one, should-have device for Local search engine marketing — especially in case you live in a market served by using Google. It allows you to claim your commercial enterprise, manipulate list information, and reply to reviews — amongst different things. Claiming your business profile bureaucracy the inspiration of most different local search engine optimization activities, so it’s an essential step.
Get it: Google My Business
- Google Review Link Generator
The Google Review Link Generator by way of Whitespark solves a simple problem – how do you supply your customers a URL to leave a Google assessment on your enterprise? Reviews drive scores, however Google does not effortlessly provide this. This generator makes it clean.
Get it: Google Review Link Generator
- Local Search Results Checker
One of the hardest elements of Local SEO is figuring out scores from any location — mainly while Google stubbornly wants to serve consequences from the location you’re in. BrightLocal solves this with a quick neighborhood rating tool that may truly drop you into any area in the world to check real local rankings.
Get it: Local Search Results Checker
- Moz Local Online Presence Tool
How regular is your business data and neighborhood citations across the net? Moz Local lets you quickly test how your business indicates up across the internet in the predominant statistics aggregators that Google and others use to rank local seek outcomes. Very available to recognize your strengths and weaknesses.
Get it: Moz Local Online Presence Tool
Tools to optimize your internet site in Google’s cellular-first world.
- Mobile First Index Checker
Mobile variations of websites often range substantially from their desktop variations. Because Google has switched to cell-first indexing, it is crucial that important factors (hyperlinks, structured facts, and so forth.) match on each versions. A number of tools will test this for you, however Zeo’s might be the most whole.
Get it: Mobile First Index Checker
- Mobile SERP Test
It’s super how mobile search consequences can vary by way of both place AND device. MobileMoxie’s mobile SERP take a look at lets you compare gadgets side-by-side for any location, down to specific addresses.
Get it: Mobile SERP Test
- Mobile-Friendly Test
The gold widespread for figuring out if your page meets Google’s cellular-friendly necessities. If your web page passes the check, then Google counts it as mobile-friendly, that is a bonafide (albeit small) ranking aspect. If your page isn’t always cell-friendly, it will come up with specific areas to address.
Get it: Mobile-Friendly Test
Free SEO tools that have such a lot of features, they have got their personal unique category.
- Chrome DevTools
Get it: Chrome DevTools
- Marketing Miner
Marketing Miner has a low profile within the United States, but it is one of the exceptional-kept secrets and techniques of Eastern Europe. If you need to pull plenty of SERP records, scores, tool reports, or aggressive analysis, Marketing Miner does the heavy lifting for you and masses it all into convenient reports. Check out this list of miners for possible ideas. It’s a paid device, but the loose version lets in to carry out some of responsibilities.
Get it: Marketing Miner
One of the original SEO toolbars, the MozBar has seen huge enhancements over time. Log in with a free Moz account and get link metrics as you browse the internet, carry out on-page analysis, and SERP analysis. The loose model is awesome-beneficial via itself, even as Pro customers get additional capability like advanced keyword guidelines.
Get it: MozBar
Like Moz, SEMrush offers a complete suite of all-in-one SEO equipment, and they have a unfastened account alternative that works properly if you handiest paintings with a single website, or simplest need a short peek at top-stage statistics. The free account degree gives you access to one “undertaking” which includes fundamental website auditing, as well as confined key-word and area reporting.
Get it: SEMrush
- Search engine marketing Minion
search engine marketing Minion is a totally famous Chrome extension that is going beyond most SEO toolbars. Some of the quick functions it performs consist of reading on-page search engine optimization, test damaged links, Hreflang checks, a SERP preview device, and a nifty Google search place simulator. Definitely really worth trying out.
Get it: search engine optimization Minion
Out of all of the search engine optimization toolbars to be had available on the market, SEOquake is probably the maximum powerful, and comes with a plethora of configuration alternatives — so you can configure it to alter for your SEO needs. Aside from imparting a boatload of information for each URL you go to, you may also perform simple on-web page audits, examine domain names, and export your data.
Get it: SEOquake
- Sheets for Marketers
Sheets for Marketers isn’t always a device per se, but a website that contains over a hundred+ loose templates to carry out a large variety of duties the usage of Google Sheets. Find powerful unfastened sheets for everything including aggressive evaluation, website online audits, scraping, keyword studies, and greater. This is a website in your bookmarks.
Get it: Sheets for Marketers
- Small search engine marketing Tools
Small search engine marketing Tools is a fave amongst old-time search engine optimization. It comprises a collection of over a hundred original search engine marketing equipment. Each tool plays a very specific project, for this reason the name “small”. What’s notable approximately this series is that further to greater conventional toolsets like backlink and keyword studies, you will discover an abundance of difficult-to-find and really particular equipment along with proxy gear, pdf tools, or even JSON equipment.
Get it: Small SEO Tools
Varvy offers a suite of free internet site audit equipment from the folks at Internet Marketing Ninjas. Most of the exams are of the on-web page kind regarding crawling and high-quality practices. Varvy also offers separate stand-alone gear for web page speed and mobile SEO. Overall, this is a great brief device to start an SEO audit and to perform fundamental tick list responsibilities in a hurry.
Get it: Varvy
Alternatives: SEO PowerSuite, CanIRank
On-page search engine marketing
Tools to help you maximize your content potential on the web page level.
- Natural Language API Demo
While there may be a few debate over how actionable Google’s Natural Language API is for search engine optimization, there is no denying it’s a fab device with masses of superior evaluation. The free demo lets in you to analyze the textual content of a single page at a time and helps you to see how a search engine could view entities, sentiment evaluation, syntax, and categorization.
Get it: Natural Language API
See additionally: Advanced SEO Strategies the use of Natural Language Processing
- Rich Results Test
Did you implement evaluation rating stars for your JSON-LD, and need to peer if your markup is valid for Google’s Rich Results? Getting a passing grade does not mean your page will routinely show rich outcomes within the SERPs, however consider it because the fee of admission (the value being unfastened, of route.)
Get it: Rich Results Test
- Structured Data Testing Tool
Bookmark, bookmark, bookmark this page. Google’s Structured Data Testing device is crucial for not most effective troubleshooting your own dependent statistics but acting competitive evaluation for your competitor’s structured records as well. Pro Tip: You can edit the code in the device to troubleshoot and arrive at valid code.
Get it: Structured Data Testing Tool
- Tag Manager
On the floor, Google Tag Manager serves a simple cause of allowing you to inject “tags” (which include Google Analytics) into your HTML. Beyond that, advanced users can leverage Tag Manager for a host of search engine marketing functions. While Google recommends towards the use of Tag Manager to insert essential factors like established information, it remains useful for a ton of search engine marketing-associated sports.
Get it: Tag Manager
- View Rendered Source
Get it: View Rendered Source
Cools unfastened gear for competitive, ancient, and technological evaluation.
As an search engine marketing studies tool, BuzzSumo is terrific. Its Chrome extension is one of the few tools to be had that supply reliable social percentage be counted estimates for any piece of content material. You do not get as much information with a unfastened account, but you still get get right of entry to to pinnacle content material and trending statistics. One of our favourite equipment.
Get it: BuzzSumo
Hunter is a famous electronic mail seek tool, and definitely the maximum popular loose e-mail finder. Use it to find the e-mail deal with related to any agency or character, and verify any e-mail cope with you already have. 50 unfastened queries/month earlier than paid plans kick in.
Get it: Hunter
Also popular: Viola Nobert
SimilarWeb is like competitor analysis on steroids. You can studies your competitor’s traffic, top pages, engagement, advertising channels, and greater. The unfastened providing is restricted to five effects in keeping with metric, but it is frequently enough to grab a quick statistics factor.
Get it: SimilarWeb
There are lots of tools that help you examine what technology stacks a website runs on, but Wappalyzer is an SEO favored. It’s a hundred percent loose (except you need superior reporting) and could instantly inform you what era a site is the usage of. For instance, are they the use of Yoast or All In One search engine optimization Pack?
Get it: Wappalyzer
- Wayback Machine
Gotta be sincere, I in my opinion use the Wayback Machine 2–three times every week. It’s perfect for uncovering historic information. You may even find a trove of ancient robots.Txt files archived. There are a ton of other SEO makes use of for Wayback Machine you could find useful. A hundred percentage free.
Get it: Wayback Machine
- Name.Com bulk domain seek
Screenshot of Name.Com bulk domain seek
Simply input the domains you need to test — all on the equal time, and it will speedy tell you if they may be available. Beats the heck out of typing them in one by one using Godaddy.
Use it: Name.Com
- SEO Competitive Analysis Tool
Screenshot of Moz’s loose search engine marketing competitive analysis tool.
Get the facts you need to outsmart your competitors and beat them inside the SERPs with Moz’s free SEO Competitive Analysis Tool. Snag you three loose searches per day by getting into any domain, and we will display you aggressive intel like your top competitors, key-word gaps, and content possibilities.
Use it: Moz search engine marketing Competitive Analysis Tool
Tools to hurry up your website online on the way to improve engagement, boom conversions, and rank better.
There are such a lot of accurate matters to mention approximately Cloudflare, it’s hard to recognise what to consist of right here. Aside from a loose CDN to speed up your web site, it also permits for easy DNS control, and one hundred percentage free DDoS safety. You can run on a paid plan all the time, but if you’re prepared to upgrade, the pro features are great cool and amazingly lower priced.
Get it: Cloudflare
GTmetrix is one of many web site speed performance exams that SEOs love to apply. It offers acquainted reports inclusive of PageSpeed, YSlow, and Waterfalls, as well as mechanically visualizing historical facts for every web page it analyses.
Get it: GTmetrix
Lighthouse is Google’s open-source speed overall performance tool. It’s additionally the maximum up to date, mainly in phrases of studying the overall performance of mobile pages and PWAs. Google now not best recommends using Lighthouse to assess your web page performance, however there is also hypothesis they use very similar reviews in their ranking algorithms.
Get it: Lighthouse
- Page Speed Insights
Page Speed Insights is another Google tool built on pinnacle of Lighthouse, with one key introduced metric: Field Data. Field Data uses metrics amassed by using the Chrome User Experience Report so you can see how your page performs with real users throughout the globe. Not each page has records, but it is top notch useful whilst it does.
Get it: Page Speed Insights
If manually logging into a velocity device to check your performance every day isn’t always your factor, take into account SpeedMonitor.Io. It uses Lighthouse statistics to gauge overall performance, then tracks it through the years and stores the effects — all without spending a dime. You can even add competitor tracking and on-call for audits.
Get it: SpeedMonitor.Io
Webpage check is every other performance tool just like GTMetrix. It breaks down overall performance into clean-to-recognize grades, at the side of some of the most distinctive overall performance reviews observed anywhere.
Get it: WebpageTest
To be sincere, there are actually hundreds of WordPress plugins that can be beneficial for search engine marketing. You almost constantly need a “standard” search engine optimization plugin, and we’ve listed two underneath. For others, you have got plenty of options, but this list from Kinsta is a great area to begin.
- Rank Math
The “new” kid at the WordPress search engine optimization plugin block, RankMath is quickly earning a cult following among sure search engine optimization professionals. It’s completely useful and springs with a few cool features like built-in redirection, which means wanting to install fewer plugins or pay for enhancements. Worth sorting out.
Get it: Rank Math
- Yoast search engine optimization
Yoast is the “call” in WordPress search engine marketing. The maximum trusted name, the most installed (30 million web sites) and often, the most progressive. With the assist of our buddy Jono Alderson, they’ve created a few fantastic advances inside the transport of dependent facts. I in my view use Yoast on maximum of my WordPress web sites, and they may be glaringly exceedingly endorsed.
Get it: Yoast SEO
Alternatives: All in One SEO Pack, SEOPress
Bonus: Free Google Sheet of All 60 Tools
We’ve blanketed a Google Sheet containing all fifty five equipment listed above. You can make a replica of the sheet and file away for your non-public use, or share along with your group.
Get the Free search engine marketing Tool Sheet
A lot of smart SEOs deserve credit score for supporting out with the guidelines on this post. A wide variety of parents contributed pointers from Twitter, Facebook, and Reddit.
A comprehensive list of search engine marketing gear and resources is maintained by way of Saijo George. It’s continually updated and well maintained. You can locate it right here.
P.S. While those are 60 of the first-class free search engine optimization gear, it’s never a complete listing! What are some of your favored unfastened search engine optimization equipment? Let us recognize in the remarks.